Axia Energia

Client

Eletrobras / Axia

Methodologies

Product Design

Research

Product Design

Period

2025

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Context and Challenge

The launch of Axia marked a new chapter for Eletrobras, calling for a complete transformation of its digital ecosystem. The challenge went beyond introducing a new visual identity: it meant bringing a new strategic positioning to life through clear, reliable, user-centered digital experiences.

The launch of Axia marked a new chapter for Eletrobras, calling for a complete transformation of its digital ecosystem. The challenge went beyond introducing a new visual identity: it meant bringing a new strategic positioning to life through clear, reliable, user-centered digital experiences.

Lead the transformation of Eletrobras’s digital ecosystem to establish Axia as a unified, strategically positioned brand focused on innovation and value creation.

Lead the transformation of Eletrobras’s digital ecosystem to establish Axia as a unified, strategically positioned brand focused on innovation and value creation.

Solution

We led the digital transition from Eletrobras to Axia, building a unified ecosystem that brings the brand’s new focus on innovation to life. We redesigned the architecture, standardized design and content, and established governance and performance metrics to ensure consistency, scalability, and continuous improvement of the user experience.

We led the digital transition from Eletrobras to Axia, building a unified ecosystem that brings the brand’s new focus on innovation to life. We redesigned the architecture, standardized design and content, and established governance and performance metrics to ensure consistency, scalability, and continuous improvement of the user experience.

Results

The transition to Axia established a consistent, scalable digital foundation built for continuous improvement, with a focus on clarity, efficiency, and accessibility.

The transition to Axia established a consistent, scalable digital foundation built for continuous improvement, with a focus on clarity, efficiency, and accessibility.

01

Axia’s unified digital ecosystem

A consistent experience across all channels, aligned with the brand’s new positioning.

02

Design and Content System

Reusable components and patterns that enable scalability and efficiency.

03

Information architecture

Content reorganized for clearer navigation and more guided, informative user journeys.

04

Language and accessibility guidelines

Consistent, clear, and inclusive communication.

05

Metrics framework

Ongoing monitoring of satisfaction, engagement, and conversion.

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Axia Energia

Client

Eletrobras / Axia

Methodologies

Product Design

Research

Product Design

Period

2025

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